Brand Identity for TED X in Monopoli. The main concept of the event are waves and flows and my aim was to have a link between the shape of the X, symbolic for the TED X events, and the shape of waves. I decided to play with typography and lines in order to give the idea of movents connected
to the sea and the flows. Talking about colors I used red because it’s connected to TED identity and a deep blue which is related to the sea.


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Rosalba Porpora

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