The city of Torino has 18 km of arcade all around, split in 4 main areas, full of restaurants, shops and events.
The project wants to give an unique identity to all the system in order
to promote the path of arcade itself and all the items and events that the users can find around.
The logo is born from a grid which gives order to the letters and allow flexibility.
The main symbol is an arc rapresentative of the arcade itself.
The arc can be declined in 4 different shapes linked to the 4 different areas and in 4 colors linked to 4 main services:
food, shop, event and wellness.
The main color is yellow, historical color of the city of Torino. The communication wants to speak loud to the users and let them find immediately what they are looking for.