In Italian “Zitto” meaning ‘be quiet’. The festival was to inspire the youth to stand up for what they believe it, for their passions and hopes. Part of the project included going around asking young people to place it in front of their lips and take a photo. The colors symbolizes the different beliefs, the various walks of life that come together and find common ground that fuels inspiration to fight
for what you believe it and in return ensure your dreams don’t remain wishes but become a reality. Vintage refers back to the 70’s, which was a life promoting peace, love and unity.
The typeface has been choosen to be bold and stand for itself.
Idea, naming and copy: Fabiano Farina.
Project in collaboration with Angelo Ciliento.