Smoothie 4U is a local Berliner brand.
The logo was designed to reflect the brand’s values. Smoothie 4U only use organic, healthy, and simple ingredients. I choose to promote their smoothies through the benefits gained when drinking them. I resorted to a white background to compliment the simple nature of the products and place. I used the benefits and flavours of each smoothie to create a unique label for each bottle. Allowing customers to find exactly what they’re looking for at a first glance, while communicating the brand’s intentions: feel good everyday.
The colors of the label reflect the ingredients in each smoothie.