MoCo (Montpellier Contemporain) is the new contemporary heart of Montpellier, France.
Three contemporary locations with museum and ateliers are coming together under one name and logo. The logo wants to be simple in the construction but bold, dynamic and memorable. We used simple lines in order to emphatise the contemporary aspect. The M and the C are designed in order to be connected at the first glance. The 3 locations have the same logo but each site is identified with a color. The 3 primary colors have been chosen to underline the simplicity of the logo.
In collaboration with: Mirage Design