Macondo is restaurant located in Salerno, Italy, on the coast and offers a mediterranean cuisine.
The colors dark red, olive green and offwhite were used compliment the interior of the restaurant.
The logo was born from the iconic letter ‘M’. The line underneath was used to give the M a solid base to stand independently on. This allows the logo to be dynamic where it can be used in its initial long form, or a shorter version.
Macondo would like to communicate the freshness of their dishes, and where the food comes from. The drawing of
the vegetables in the background, reflect the restaurant’s character which communicates the notion of back to nature.
In collaboration with: ALab